My Background:
A mission to feature and elevate the lives of Central New York residents.
Throughout my career, I have built a reputation as a versatile and dedicated communications professional, supporting mission-driven organizations through strategic outreach, content creation, and cross-functional collaboration. I’ve served as a key liaison between departments, contributed to impactful blog content, and helped execute high-engagement events across multiple platforms.
My work spans a wide range of communications efforts, including social media management, website updates, newsletter design, press coverage, and graphic design. I’ve supported leadership through data collection and dashboard creation, drafted internal and external communications, and produced reports for governing bodies. Beyond marketing, I’ve played active roles in organizational events, fundraising, and volunteer efforts, including pandemic response initiatives.
Whether telling compelling stories, photographing events, or collaborating on community outreach, I’ve consistently brought creativity, organization, and a solutions-focused mindset to every opportunity.
Skills & Qualifications
Programs & Platforms
-
Strategic marketing
-
Organic content development
-
SEO-focused copywriting
-
Blogwriting
-
Data collection and analysis
-
Photography
-
Fundraising
-
Event planning and coordination
-
Administrative and stakeholder communications
-
Canva
-
Monday.com
-
Hootsuite
-
SEMrush
-
Social media (Meta platforms, X, TikTok & CapCut, Reddit)
-
Trello
-
Streamyard
-
Google Suite (including GA4)
-
Microsoft Suite
-
Slack
-
Box
-
Miro
-
SurveyMonkey
-
Eventbrite
-
Constant Contact
-
​Wix
-
Kami
-
Murph.ai; ChatGPT
-
​SparkGood
-
QR Code Generator
Work History & Accomplishments
2016-2019, 2022-2025
Marketing Specialist,
Cayuga Centers
​
Awards:
2023 American Graphic Design Award Winner - Editor & Contributing Photographer
2023 MUSE Creative and Design Awards - Editor
2024 American Graphic Design Award Winner - Content Creator & Contributing Writer
-
Served as a liaison to agency Treatment Family Foster Care teams, increasing agency-wide leads 48% from 2023-2025
-
Contributed to the Cayuga Corner Blog, resulting in over 10k new website users
-
Assisted in the creation, execution and moderation of the Ask a Foster Parent Event, streamed on multiple platforms and attracted multiple foster parent leads
-
Served as team fundraising leader, resulting in an 88% donation rate
-
Collected data and created dashboards to present to teams, leadership and to use as a basis for guiding future marketing efforts
2019-2022
Project Assistant, East Hill Medical Center
-
Worked to address problems and find solutions for all members of senior management
-
Worked on all levels of organizational communications, including social media, website, newspaper articles and graphic design
-
Volunteered for all non-clinical aspects of pandemic response, including patient screening, COVID testing and vaccine clinics, and providing promotion of clinics
-
Updated website with new and cultivated content as needed
2014-2016
Cayuga Strategic Solutions
-
Maintained minutes for all boards and committees under organizational umbrellas
-
Created reports for governing bodies
-
Organized and staffed organization events; served as photographer
-
Designed and laid out monthly newsletter
-
Communicated messages and drafted written communication on behalf of and with direction from senior management​
-
Served on event committees for major events and fundraisers, including annual dinners, golf tournaments, state of the city and county luncheons and Business After 5 events.
2000-2014
Staff/Contributing Writer, The Citizen
​
Awards:
New York Newspaper Publishers Association Distinguished Sports Coverage Award of Excellence
2005
​
New York Newspaper Publishers Association Distinguished Sports Coverage Award of Excellence
2006
​
New York Newspaper Publishers Association Distinguished Sports Coverage Award of Excellence
2008
-
Identified and reported on local high school sporting events for nine local school districts
-
Identified and executed feature story ideas
-
Photographed matchups for use with copy
-
Assisted with the creation and selection of seasonal All-Star teams​
-
Reported on other beats as needed; such as news and lifestyle sections
-
Compiled information for the agate page; including high school round ups, youth sports scores and bowling scores
2024-Present
SUNY Oswego
Degree Program: Masters of Arts in Strategic Communication
Status: Attending
Developing advanced expertise in crafting and delivering ethical, goal-oriented messages across media, organizational, and scientific/technical contexts.
Appling communication theory and research to real-world strategic environments, with a focus on message design, audience perception, and behavioral influence.
Refining skills in content strategy, message framing, and multi-platform communication to enhance effectiveness and impact.
Strengthening communication competence and critical awareness to support organizational objectives and drive strategic outcomes.
Education
2004-2008
SUNY Empire State
Degree Program: Bachelors of Arts in Cultural Studies
Status: Graduated
Explored diverse ways in which individuals and societies interpret, communicate, and organize their understanding of the world. Developed strong skills in critical thinking, research, analytical writing, and cultural analysis. Designed a personalized academic program in collaboration with a faculty mentor, tailored to specific intellectual interests and career goals in communications.
1997-1999
Cayuga Community College
Degree Program: Associate of Arts; Concentration Social Sciences
Status: Graduated
Demonstrated foundational knowledge of human and natural environments through interdisciplinary study. Gained proficiency in research, critical thinking, and problem-solving skills essential for advanced academic and professional work. Applied investigative and expressive methods to effectively communicate complex ideas.
Developed the ability to evaluate and interpret information across diverse contexts, with a strong awareness of cultural diversity and global perspectives. Explored various career pathways in the social sciences while preparing for continued education at a four-year institution.